When studios devise a marketing plan they have the highest profitability in mind. This means they concocting a trailer that will hopefully attract the most butts to seats even if hiding essential elements of the actual story. I had a feeling the first Hugo trailer was hiding such elements. The backlash for the trailer was pretty extreme, dampening previous excitement around it. Thus, a new trailer would hopefully hold the key to the actual world Scorsese was inevitably sculpting.
Yesterday that trailer dropped and, sadly, it’s much of the same. In fact, without the more cliche thrilling moments that graced the earlier piece, this one feels flatter. About one minute in, I had already watched more than I cared to. I fear saying that Scorsese may have made a clunker but the first two previews do little to calm my nerves.